For Every Group
Year: 2025
Where: T&P
Client: The Gym Group
Role: Design Direction, Art Direction,
GenAI Visual Development, Motion
From initial concept through to delivery, the visual language for The Gym Group’s new brand platform was defined, translating updated brand guidelines into a bold, flexible creative direction.
Using the latest AI image generation tools, exaggerated, character-led scamps were explored to bring different gym “groups” to life.
Playful, surreal set pieces helped shape the tone and world of the campaign, informing the character, set, and visual language that carried through to launch across social, digital, OOH, and TV.
Year: 2025
Where: T&P
Client: The Gym Group
Role: Design Direction, Art Direction,
GenAI Visual Development, Motion
From initial concept through to delivery, the visual language for The Gym Group’s new brand platform was defined, translating updated brand guidelines into a bold, flexible creative direction.
Using the latest AI image generation tools, exaggerated, character-led scamps were explored to bring different gym “groups” to life.
Playful, surreal set pieces helped shape the tone and world of the campaign, informing the character, set, and visual language that carried through to launch across social, digital, OOH, and TV.
