Mitch Baitey [b8y] is a cross‑disciplinary creative & graphic designer based in London, UK.


︎ @mb8y


Year: 2023
Where: Media.Monks
Client: BMW
Role: Creative & Art Direction, Animation, Branding Design

A collaboration between BMW and the British Film Institute aimed to promote innovation and creativity in the UK film industry.

The focus was on the launch of the BMW i7, an all-electric vehicle featuring an ultra-wide 32:9 theatre screen, which served as the brand device bridging the partnerhsip between BMW and BFI.

This unique screen shape symbolized the fusion of automotive and cinematic innovation, unifying the collaborative efforts of both entities.

The BMW Filmmaking Challenge invited filmmakers to create short films under the theme of 'Evolving Perspectives,' with the winning film showcased at the BFI London Film Festival, highlighting the intersection of technology and art.