Mitch Baitey [b8y] is a cross‑disciplinary creative & graphic designer based in London, UK.

︎ hello@mb8y.uk

︎ @mb8y






Energy Things

Year: 2025
Where: T&P
Client: British Gas
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion, Copy

Following the success of British Gas’ Energy campaign, I was tasked with bringing the new “Things” platform into the fold, intertwining two campaigns into a single, flexible creative system.

With creative ownership, I developed and storyboarded three modular scenes, working closely with Electric Theatre and delivering scalable assets across social, DOOH, print and TV.

The work outperformed expectations and has since become a reusable core of British Gas’ ongoing content output.