M&S Fit
Year: 2016
Where: Mellor&Smith
Client: Marks and Spencer
Role: Creative, Concept, Branding & UX Design
A large problem for the fashion industry is the high return rate due to clothes not fitting correctly, producing unneeded waste and cost.
Marks & Spencer were after a simple, easy to use and fashion forward branding message for dressing customers according to their body shape.
The norm was to categorise the customer into a generic body shape, turns out people don’t like to be called an apple, pear, hourglass or even a banana.
With the M&S Fit app, customers are not categorised or measured. Three boxes are used to build their personal shape, where then tips and suggestions are displayed.
Year: 2016
Where: Mellor&Smith
Client: Marks and Spencer
Role: Creative, Concept, Branding & UX Design
A large problem for the fashion industry is the high return rate due to clothes not fitting correctly, producing unneeded waste and cost.
Marks & Spencer were after a simple, easy to use and fashion forward branding message for dressing customers according to their body shape.
The norm was to categorise the customer into a generic body shape, turns out people don’t like to be called an apple, pear, hourglass or even a banana.
With the M&S Fit app, customers are not categorised or measured. Three boxes are used to build their personal shape, where then tips and suggestions are displayed.
![](https://freight.cargo.site/t/original/i/adcfd593211a2791a5daef5302ddd0e2481317d5033e974da33dee67fe8d4688/tool.jpg)
![](https://freight.cargo.site/t/original/i/e8ce194369556947127dfceeefc1bb583037571d4195c1375fc2662821df2e17/logo.jpg)
![](https://freight.cargo.site/t/original/i/a5ba0904b67e2aae457fa03e1ccc295925b4591a46a1bbd8d4e06dee271f3f5b/phone.png)