#LetsSummer
Year: 2018
Where: Exposure
Client: Havaianas
Role: Visual Design, Art Direction, Print Production, Artworking
Havaianas came to Exposure wanting to re‑establish the brand as a summer essential across Europe using a seeding kit destined for influencers hands.
To launch the #LetsSummer campaign we packaged the product in a designed experience with gifts to help the recipients’ summer adventures.
Year: 2018
Where: Exposure
Client: Havaianas
Role: Visual Design, Art Direction, Print Production, Artworking
Havaianas came to Exposure wanting to re‑establish the brand as a summer essential across Europe using a seeding kit destined for influencers hands.
To launch the #LetsSummer campaign we packaged the product in a designed experience with gifts to help the recipients’ summer adventures.
![](https://freight.cargo.site/t/original/i/1ccc9ae7679f7519f201ab04e38b2437bc99db3e54ebc34b1f1843499cbeb26d/redcards.png)
![](https://freight.cargo.site/t/original/i/95d24c3c4d429ffa2d1d0b1ad516b738eb2ce8b00c8df606b79874e3cf481368/can.png)
![](https://freight.cargo.site/t/original/i/17a19ad083b7a3584f32829a311f22c35e29919b9dc67e500414ab11a9c99e25/cardsvector.png)
![](https://freight.cargo.site/t/original/i/47b37169cd2b3be50ba6586e79a7a21073c76ecc96b4e7dd0697caf27713d264/postcards.png)
![](https://freight.cargo.site/t/original/i/7cd6bb8f1d00c49bc1514c3e9d239ffee299c560b8c1905562bcce4afc1f5297/tote.png)
![](https://freight.cargo.site/t/original/i/9494055ee1933d8e6c2b6a2b857963058a945e94c97cd3bf7f383b5dc25dd4f0/box1.png)
![](https://freight.cargo.site/t/original/i/349ec469dc3157802df169bbf7b628f85510d4594b35f4f632aeecb74afc1b9f/box2.png)
![](https://freight.cargo.site/t/original/i/a98772a8c475f4bd0a8a8e0246dfe22506a69648a9c08675687d172ecddcab80/box3.png)
![](https://freight.cargo.site/t/original/i/fbfc7bd0867dafb950cfb6f52ab868c868e2febf799921e14b55089e5103cd2d/phones.png)