Mitch Baitey [b8y] is a cross‑disciplinary creative & graphic designer based in London, UK.


︎ @mb8y


Year: 2022
Where: Media.Monks
Client: MINI
Role: Animation, Art Direction, Concept, Design

MINI had a new tagline, but was unsure of how to best communicate it to the UK.

Through bringing key partnerships with various key national brands into the fold, MINI could tell the nation what BIG LOVE was all about.

To achieve this we needed a dynamic/flexible lockup system to encorporate all of these brands under the BIG LOVE umbrella.

(all whilst adhering to the strict global design guidelines)