Watt's up LDN?
Year: 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion
During the launch of the new MINI family and its brand refresh, we seized a last-minute opportunity to take over London’s iconic Piccadilly Lights.
The challenge?
We had just 48 hours to bring it to life.
The New All-Electric MINI Cooper was the perfect hero for the spot. Working at speed, we curated language and visuals into a bold, full-motion canvas; pushing the new brand identity to its limits and delivering BIG LOVE to the masses.
✓ Piccadilly Lights.
Year: 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion
During the launch of the new MINI family and its brand refresh, we seized a last-minute opportunity to take over London’s iconic Piccadilly Lights.
The challenge?
We had just 48 hours to bring it to life.
The New All-Electric MINI Cooper was the perfect hero for the spot. Working at speed, we curated language and visuals into a bold, full-motion canvas; pushing the new brand identity to its limits and delivering BIG LOVE to the masses.
✓ Piccadilly Lights.