Mitch Baitey [b8y] is a cross‑disciplinary creative & graphic designer based in London, UK.


︎ @mb8y

Air Be and Be

Year: 2015
Where: Manchester School of Art
: Airbnb
Role: Visual Design, Creative, Copywriting, Video, Branding, Art Direction

A campaign concept for Airbnb to promote their idea of belonging to new audiences.

The nature of belonging relies on the act of acceptance, so by telling the customer to ‘be’ whatever they want to ‘be’, they accept themselves into a sense of belonging.

How do you belong? Just be