Mitch Baitey [b8y] is a cross‑disciplinary graphic designer based in London, UK.


︎ @mb8y

Meta Lens

Year: 2023
Where: Media.Monks
Client: Meta
Role: Creative & Art Direction
Awards: Silver Cannes Lion 2023 Winner

The Brief: VR for Good, how a headset can change minds and transform lives.

Details are under embargo until April 2023.

Please contact me for access.


Year: 2019 - 2021
Where: Be Grizzlee (Media Arts Lab)
Client: Apple
Role: Animation, Adaptation, Design, Editing, GFX Post Production, Motion Operator, Typesetting

From localising copy to creative editing, I had the privilege of working across a lot of Apple’s video output for EMEA. 

From July 2019 to December 2021, it is likely that any video advertisement from Apple across Europe and beyond; I had typeset/animated the GFX you have seen.

The Netflix Remix

Year: 2022
Where: Media.Monks
Client: Netflix
Role: Creative & Art Direction
Awards: Cannes Lion 2022 Nominee

Netflix turns the entertainment industry upside down, starting with Stranger Things.

Removing limitations and content creation boundaries; Netflix launches a platform that gives users rights-free access to the Stranger Things catalogue. Empowering fans to remix the narrative, creating endless new storylines and paths for Eleven and her friends whilst blurring the lines between genres.

Using the new N-Remix pillar of the platform, Netflix reinvents not only how titles are launched but also how they’re consumed; pushing change throughout the whole entertainment industry with a monumental statement on access and rights.

A platform where Neflix goes open-source and the only limitations of the appeal to Stranger Things, are the imaginations of the current and future fanbase.


Year: 2022
Where: Media.Monks
Client: MINI
Role: Animation, Art Direction, Concept, Design

MINI had a new tagline, but was unsure of how to best communicate it to the UK.

Through bringing key partnerships with various key national brands into the fold, MINI could tell the nation what BIG LOVE was all about.

To achieve this we needed a dynamic/flexible lockup system to encorporate all of these brands under the BIG LOVE umbrella.

(all whilst adhering to the strict global design guidelines)

Coca-Cola Signature Mixers

Year: 2019
Where: Exposure
Client: The Coca-Cola Company
Role: Visual Design, Design Direction, Art Direction, Print Production, Artworking, Brand Development

For the first time in 134 years, Coca‑Cola has given access to its secret recipe, teaming up some of the world’s leading bartenders, to enhance the formula with signature expertise.

Coca-Cola Signature Mixers

To launch the new product line, a toolkit of promotional assets were produced, with a look & feel to seperate it from the traditional Coca‑Cola brand.