Energy Things
Year: 2025
Where: T&P
Client: British Gas
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion, Copy
Following the success of British Gas’ Energy campaign, I was tasked with bringing the new “Things” platform into the fold, intertwining two campaigns into a single, flexible creative system.
With creative ownership, I developed and storyboarded three modular scenes, working closely with Electric Theatre and delivering scalable assets across social, DOOH, print and TV.
The work outperformed expectations and has since become a reusable core of British Gas’ ongoing content output.
Year: 2025
Where: T&P
Client: British Gas
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion, Copy
Following the success of British Gas’ Energy campaign, I was tasked with bringing the new “Things” platform into the fold, intertwining two campaigns into a single, flexible creative system.
With creative ownership, I developed and storyboarded three modular scenes, working closely with Electric Theatre and delivering scalable assets across social, DOOH, print and TV.
The work outperformed expectations and has since become a reusable core of British Gas’ ongoing content output.
For Every Group
Year: 2025
Where: T&P
Client: The Gym Group
Role: Design Direction, Art Direction,
GenAI Visual Development, Motion
From initial concept through to delivery, the visual language for The Gym Group’s new brand platform was defined, translating updated brand guidelines into a bold, flexible creative direction.
Using the latest AI image generation tools, exaggerated, character-led scamps were explored to bring different gym “groups” to life.
Playful, surreal set pieces helped shape the tone and world of the campaign, informing the character, set, and visual language that carried through to launch across social, digital, OOH, and TV.
Year: 2025
Where: T&P
Client: The Gym Group
Role: Design Direction, Art Direction,
GenAI Visual Development, Motion
From initial concept through to delivery, the visual language for The Gym Group’s new brand platform was defined, translating updated brand guidelines into a bold, flexible creative direction.
Using the latest AI image generation tools, exaggerated, character-led scamps were explored to bring different gym “groups” to life.
Playful, surreal set pieces helped shape the tone and world of the campaign, informing the character, set, and visual language that carried through to launch across social, digital, OOH, and TV.
Talk or Chat
Year: 2025
Where: T&P
Client: TalkTalk
Role: Brand Motion Design
Led motion design for TalkTalk’s refreshed branding, translating static guidelines into a cohesive, expressive system.
Defined Talk (Expressive) and Chat (Standard) modes and set easing principles that give every movement clarity and personality.
Designed key interactions including transitions, squiggles, typography and logo behaviour, ensuring rhythm and bounce felt natural across all contexts. Built reference animations and structured timings to allow consistent application while keeping the system lively and human.
Year: 2025
Where: T&P
Client: TalkTalk
Role: Brand Motion Design
Led motion design for TalkTalk’s refreshed branding, translating static guidelines into a cohesive, expressive system.
Defined Talk (Expressive) and Chat (Standard) modes and set easing principles that give every movement clarity and personality.
Designed key interactions including transitions, squiggles, typography and logo behaviour, ensuring rhythm and bounce felt natural across all contexts. Built reference animations and structured timings to allow consistent application while keeping the system lively and human.
Watt's up LDN?
Year: 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion
During the launch of the new MINI family and its brand refresh, we seized a last-minute opportunity to take over London’s iconic Piccadilly Lights.
The challenge?
We had just 48 hours to bring it to life.
The New All-Electric MINI Cooper was the perfect hero for the spot. Working at speed, we curated language and visuals into a bold, full-motion canvas; pushing the new brand identity to its limits and delivering BIG LOVE to the masses.
✓ Piccadilly Lights.
Year: 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Motion Design, Brand Champion
During the launch of the new MINI family and its brand refresh, we seized a last-minute opportunity to take over London’s iconic Piccadilly Lights.
The challenge?
We had just 48 hours to bring it to life.
The New All-Electric MINI Cooper was the perfect hero for the spot. Working at speed, we curated language and visuals into a bold, full-motion canvas; pushing the new brand identity to its limits and delivering BIG LOVE to the masses.
✓ Piccadilly Lights.
MINI
Year: 2021 - 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Print Design, Digital Design, Video Editor
For the past two years I have crafted engaging content, ranging from social media campaigns to dynamic digital and print assets. Covering creative from ideation through to production.
Witnessing MINI UK's remarkable social growth, now the largest in EMEA. Plus becoming a trusted brand guardian for MINI across EMEA, I've played a pivotal role in launching new vehicle lineups and refreshing brand aesthetics.
Year: 2021 - 2024
Where: Media.Monks
Client: MINI
Role: Creative & Art Direction, Animation, Print Design, Digital Design, Video Editor
For the past two years I have crafted engaging content, ranging from social media campaigns to dynamic digital and print assets. Covering creative from ideation through to production.
Witnessing MINI UK's remarkable social growth, now the largest in EMEA. Plus becoming a trusted brand guardian for MINI across EMEA, I've played a pivotal role in launching new vehicle lineups and refreshing brand aesthetics.