Mitchell Baitey | mb8y
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M&S Fit

Confidential Project

Confidential Project

Concept for a M&S app to help customers dress customers according to their body shape

Reducing the return rate for items due to customer fitting

 Apple, pear, hourglass, banana?  Nobody likes to be categorised into a specific body shape  With the 'M&S Fit' app there are no categories or measurements to be done

Apple, pear, hourglass, banana?

Nobody likes to be categorised into a specific body shape

With the 'M&S Fit' app there are no categories or measurements to be done

 Using three boxes, the customer can build their own personal body shape proportionally  From there tips and suggestions are displayed on what the customer could wear to suit their shape

Using three boxes, the customer can build their own personal body shape proportionally

From there tips and suggestions are displayed on what the customer could wear to suit their shape