Concept for a M&S app to help dress customers according to their body shape
Reducing the return rate for items due to customer fitting
Apple, pear, hourglass, banana?
Nobody likes to be categorised into a specific body shape
With the 'M&S Fit' app there are no categories or measurements to be done
Using three boxes, the customer can build their own personal body shape proportionally
From there tips and suggestions are displayed on what the customer could wear to suit their shape