Mitchell Baitey | mb8y
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Christianity Rebrand

DesignThinking™ Brief

DesignThinking™ Brief

"The crucifix no longer works.
Create a new symbol for Christianity"

 The main success of the crucifix, is how easy it is to recreate  Two lines

The main success of the crucifix, is how easy it is to recreate

Two lines

 A symbol was created to represent humanity being under the same roof, the roof of the church, the symbol of prayer and the A in ‘Amen’

A symbol was created to represent humanity being under the same roof, the roof of the church, the symbol of prayer and the A in ‘Amen’

 Is as or more re-creatable as the crucifix

Is as or more re-creatable as the crucifix

Last minute sub-brief before presenting

Last minute sub-brief before presenting

"Not enough people attend church anymore, provide a solution"

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 All aspects of Church can be uploaded to the web  Mass, Confession, Community, etc  Anytime, anyone, anywhere people can  attend  Church

All aspects of Church can be uploaded to the web

Mass, Confession, Community, etc

Anytime, anyone, anywhere people can attend Church