Mitchell Baitey | mb8y
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Airbnb

 A campaign for Airbnb to promote their idea of  belonging  to new audiences

A campaign for Airbnb to promote their idea of belonging to new audiences

 The nature of belonging relies on the act of acceptance, so by telling the customer to ‘be’ whatever they want to ‘be’, they accept themselves into a sense of belonging.

The nature of belonging relies on the act of acceptance, so by telling the customer to ‘be’ whatever they want to ‘be’, they accept themselves into a sense of belonging.

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 How do you belong?  Just be

How do you belong?
Just be