"In and out, quicker."
Transport for London (TfL) are beginning to phase out the Oyster card in favour of the use of Contactless Payment Cards and NFC Smartphone Payments, all to improve overall speed of their transport services throughout London.
Oy is the rebrand of the Oyster system, to promote these changes.
Abbreviations of landmarks and stations throughout London are presented to communicate Oy's dedication to improve overall journey times, so much so they have removed unnessessary information from their communication to provide only what is needed.
(Work In Progress)
The Growing Manchester Programme is an initiative that aims to ensure that local people and communities with the enthusiam to grow food can access support to ensure their projects succeed.
This was a live project I handled during my time at M-Four Studio, where I was given the task of creating a new identity, campaign and brochure to promote the services and support available from the Growing Manchester programme.
The core of the communication used was built using real quotes from existing and past growers in Manchester about why they grow their own food.
A print fair celebrating the potential of the third year graphic design students from the Manchester School of Art, whilst raising money for their degree show.
The name for the fundraiser, Prē, was built upon the idea that this event could be the only major event before the students graduate in the summer.
All of the submissions were focused around the prefix that is 'pre-', enforcing the idea of before. Some examples of this were the uses such as: pre-caution, pre-edited, pre-historic, pre-deadline and pre-ejaculation (yes, you read correctly).
The event brought people from all across Manchester to the basement of Kosmonaut, on Voting Day (7th May 2015), where prints designed by both students and professionals began to sell over an hour ahead of schedule due to the big demand and turnout.
Prints are still available to purchase at the Pre Gallery.
How do you belong?
"Explore how Airbnb can creatively empower their existing community to grow the idea of ‘belonging’ out to a new audience; translate this into a campaign."
My response to empowering the notion of belonging was to expand the language tools of Airbnb by using the word ‘be’ to communicate with the new customer.
The nature of belonging relies on the act of acceptance, so by telling the customer to ‘be’ whatever they want to ‘be’, they accept themselves into a sense of belonging.
An informational animated video stating the actuality that Phantom Notifications exist, the result of society's addiction their smartphones.
During my final 2-day Design Thinking™ workshop with Ian Anderson, I was given the task of promoting the choice to license the colour blue to a fictitious Future World Governing body.
As a group, who were assigned the creative challenge to produce a convincing presentation in favour of blue, we decided to push the idea that blue had no bias and that we didn't need any fancy reasoning to explain it.
Just the facts stating how neutral the colour can be, and that it carries little to no stereotypes unlike the other colours. As a governing body of the world and all people, we thought that this would be invaluable to communicate they are a fair organisation.
Presented here is an example of some propaganda in favour of blue is presented here pointing out a few of our key beliefs behind the choice for blue.
A modern new butcher which sells the new found delicacy that is Horf (horse meat) in the UK.
This entire brand concept was in response to a challenge to create something topical that was considered to be taboo. Horse meat was of course at the centre of a big scandal in recent years in the UK, but not many people know why everybody made such a big fuss.
Many countries around the globe generally eat horse meat, and it is known to be far healthier (and ecological) than it's UK equivalent: Beef.
Due to these revelations, came Feed, a new butcher bringing forward this forward and modern thinking of healthier choices with it's minimalistic and transparent design. A contemporary evolution of the established trustworthy communication that Butcheries have gained since the scandal.
Playing on horse puns to propel a launch campaign to the public.
A creative Design Thinking™ task set by Ian Anderson.
Create a story using just the words ‘You’ and 'Me’.
My response uses the existing similarities in typography shape between the lowercase M and U in Helvetica, to tell the story of organ donation.
The U completing the M in the word 'Me'.
Another interpretation can be seen to be like the classic "You complete me" story.
Then to succeed this, I was tasked to recreate the story with only the use of the square, circle and triangle; in only red, yellow and blue.
“Something I would want to keep”
Competition Entry for Ian Anderson’s Design Thinking™ Workshop.
With the knowledge that Ian has a keen interest in the music of Sheffield I decided to create something one of a kind which appeals to his interest.
The Human League was a key choice to centre my "thing" around, and after coming across Bonobo's vinyl for their track 'Cirrus' I was inspired to do something similar but for The Human League.
My creation came with two sides, one playable, one just for the zoetrope animation. What I mean by this, is that when setup with a zoetrope viewer, the image on the vinyl displays an animated video live. The choice of song was Don't You Want Me, and all the imagery used was in relation to the lyrics of the song.
Infographic detailing my personal water usage over the period of August 2014, in the form of a 2L bottle product with the informational labelling.
Proposal for an exhibition to be held at the National Football Museum.
The concept was to transport the Brazilian culture to the heart of Manchester in shipping containers, to then construct a venue to present the Brazilian lifestyle; with relevance to the Football World Cup of 2014. Creating a hub for the city for everything regarding the World Cup.
Running up to the opening, the containers would be closed creating intrigue to the public, which would be accompanied by a campaign featuring the silhouette of the venue; building on the initial intrigue.
Branding and campaign for a fictitious Black Holes Exhibition called Dimension, hosted at the "Schrodinger Museum".
The brand's image was centred around a vortex illustration of a black hole, featuring on all forms of advertisement media and the invitations themselves in some form.
A new identity for Christianity, made from some of the core principles of the faith. The new logo represents humanity being under the same roof, the roof of the church, the symbol of prayer and the A in ‘Amen’. Easily reproducible.
Church in the Cloud, making people attend Church in their own time or place. Eliminating many of the reasons behind choosing not to attend Church. The Church can be attended from anywhere.
Ian Anderson Design Thinking™ Workshop.
A series of Penguin book cover designs.
Science Fact Series
Chaos - James Gleick
A Brief History of Time - Stephen Hawking
The Pleasure of Finding Things Out - Richard Feynman
Collaborative Publication about the Northern Quarter, Manchester.
Highlighting the amount of litter/waste dotted around the area.
Identity for an end of year exhibition for Manchester School of Art students, featuring work relevant to the Northern Quarter.
The concept behind the identity was that the viewer had to decode the title itself with the key provided, also with the exhibition message of decoding the Northern Quarter.
Vault, Cord Bar, 8 Dorsey Street, Northern Quarter,
Manchester, M4 ILU
15-16 May 6pm (2013)
"Document yourself doing a pointless activity, for 1 hour."
I tasked myself with reading as many points of Pi as I could in 1 hour.
Ian Anderson: Design Thinking™ Workshop